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60 years E-Type - (Copyright Jaguar Land Rover Ltd)

60 years E-Type

Details
Written by: Reno Pankau Verständig
Category: Contemporary History
Also available: Français (France) Deutsch
Published: 09 May 2021

When in March 1961 Bob Berry drove one of the first Jaguar E-Types across the streets of Germany in the direction of Geneva in a "cloak-and-dagger" operation, no one suspected that this would be the beginning of one of the greatest automotive success stories that still persists, 60 years later.
Born out of a cool mathematical calculation based on the aerodynamics of its predecessor, he was soon described as one of the most beautiful vehicles ever built by one of the biggest racing car manufacturers, Enzo Ferrari. 21 years after the end of production, a steel-blue E-Type Roadster even become as a style icon in the Museum of Modern Art, New York. Somebody should say math doesn't make sexy. When in June 1973, after 12 years of construction, the last E-Type rolled off the production line in the third generation to make way for its successor, the Jaguar XJS, more than 70.000 units had been produced. That made it the most popular sports car of its time. Over the years, the E-Type developed from a crisp 6 cylinder speedster into a cruising 12 cylinder gentleman racer. During this time, due to new safety regulations, especially in the US, the export country number 1, he had to accept visual changes that mostly didn’t look good on him, but his british character didn’t affect.
Even today, after 60 years, he is still present, either with an electric drive on a royal wedding or as a limited new edition in 2021 directly from Jaguar Ltd. There is only one thing left to say - Happy Birthday E-Type, for the next 60 years.

Every beginning has an end

Details
Written by: Reno Pankau Verständig
Category: Contemporary History
Also available: Français (France) Deutsch
Published: 24 August 2014

Emblem on the rear - special Edition Jaguar XK66 - (Copyright Jaguar Ltd.)

In recent months, newspaper scaly and headlines have read: "On the way to the classic" or "Big big cat dies out" and, in fact, Jaguar stopped production of the Jaguar XK this summer. The reason for the hiring, according to the company's executive board, is the creation of capacity for the production of new models.
At the beginning of 2015, the Jaguar XE will be launched to recreate the mid-range segment, and an SUV that will break new ground in Jaguar is also in the works. In order to say goodbye to the Jaguar XK, a special edition was launched as a coupé and convertible, the Jaguar XK66. This edition, limited to 66 vehicles, is intended to commemorate the 66 years of production in which the Jaguar XK was built.
The Jaguar XK will be succeeded in the sports car segment, which was released this year, Jaguar F-Type. This repeats history, because we can all remember it well when the Jaguar E-Type took over the Jaguar XK150 on 15 March 1961 and ended an era that only began in the spring of 1996 at the Geneva Auto Saloon with the Jaguar XK8 (factory name X100). This was so painful at the time that the name XKE was lovingly retained for the E-Type in America. We know the old adage: 'All good things are three'. So it remains to be seen whether the success story XK will be repeated again.
Friday, May 16, 2025
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